Impact of employer branding strategies on employer attractiveness : a study of management student's perception towards the insurance sector
Som Aditya Juyal & Sameeksha Uniyal
| Year of publication: |
2010
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|---|---|
| Authors: | Juyal, Som Aditya ; Uniyal, Sameeksha |
| Published in: |
Praj̄nȧn : journal of social and management sciences. - Pune : National Institute of Bank Management, ISSN 0970-8448, ZDB-ID 190581-8. - Vol. 38.2010, 4, p. 237-252
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| Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Personalmarketing | HR marketing | Berufswahl | Occupational choice | Absolventen | Graduates | Wirtschaftswissenschaft | Economics | Versicherung | Insurance | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980654