Impact of ethical sales behavior, quality and image on customer satisfaction and loyalty : evidence from retail banking in Egypt
Year of publication: |
2015
|
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Authors: | Tolba, Ahmed ; Seoudi, Iman ; Meshriki, Hakim ; AbdelShahid, Mina |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 8.2015, 2, p. 1-18
|
Subject: | Ethical Sales Behavior | Satisfaction | Loyalty | Retail Banking | Egypt | Quality | Image | Kundenzufriedenheit | Customer satisfaction | Ägypten | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Firmenimage | Corporate reputation |
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