Impact of eWOM on green cosmetics purchasing intentions : an emerging market perspective
Ramzan Sama and Ravindra Sharma
| Year of publication: |
2024
|
|---|---|
| Authors: | Sama, Ramzan ; Sharma, Ravindra |
| Published in: |
Green innovations for industrial development and business sustainability : models and implementation strategies. - Boca Raton, FL : CRC Press, ISBN 978-1-003-45894-4. - 2024, p. 72-81
|
| Subject: | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Kosmetik | Cosmetics | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1201/9781003458944-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015121177