Impact of fashion influencers on consumers' purchase intentions : theory of planned behaviour and mediation of attitude
Archana Tiwari, Audhesh Kumar, Rishi Kant and Deepak Jaiswal
| Year of publication: |
2024
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|---|---|
| Authors: | Tiwari, Archana ; Kumar, Audhesh ; Kant, Rishi ; Jaiswal, Deepak |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 2, p. 209-225
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| Subject: | Attitude toward the influencer | Extended theory of planned behaviour | Fashion influencers | Influencer marketing | Purchase intentions | Social media influencer | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Influencer | Social Web | Social web | Mode | Fashion | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-11-2022-0253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014495516