Impact of financial and nonfinancial constructs on customer lifetime value (CLV) : U.S. retailer's perspective
Eklou R. Amendah, Amarpreet Kohli, Nihar Kumthekar, and Gurmeet Singh
| Year of publication: |
2023
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|---|---|
| Authors: | Amendah, Eklou Romaric ; Kohli, Amarpreet ; Kumthekar, Nihar ; Gurmeet Singh |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 22.2023, 3, p. 202-237
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| Subject: | churn rate | Customer lifetime value | loyalty | marketing costs | monetary value | trust | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2023.2197769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320680