Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Madhurima Deb; Himadri Roy Chaudhuri
| Year of publication: |
2014
|
|---|---|
| Authors: | Deb, Madhurima ; Chaudhuri, Himadri Roy |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 5, p. 646-664
|
| Subject: | Consumer behavior | Consumer marketing | Country of origin | Ethnocentrism | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Firmenimage | Corporate reputation | Reputation | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406668