Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jaehwuen Jung, Ravi Bapna, Alok Gupta, and Soumya Sen
| Year of publication: |
2021
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| Authors: | Jung, Jaehwuen ; Bapna, Ravi ; Gupta, Alok ; Sen, Soumya |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 38.2021, 1, p. 59-81
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| Subject: | eWOM | mechanism design | online incentives | online referrals | referral incentives | Social contagion | viral marketing | Virales Marketing | Viral marketing | Anreiz | Incentives | Online-Handel | Online retailing | Leistungsanreiz | Performance incentive | Social Web | Social web | Feldforschung | Field research | Experiment | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2021.1870384 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012500151