Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Year of publication: |
2021
|
---|---|
Authors: | Jung, Jaehwuen ; Bapna, Ravi ; Gupta, Alok ; Sen, Soumya |
Subject: | eWOM | mechanism design | online incentives | online referrals | referral incentives | Social contagion | viral marketing | Virales Marketing | Viral marketing | Anreiz | Incentives | Online-Handel | Online retailing | Leistungsanreiz | Performance incentive | Social Web | Social web | Feldforschung | Field research | Experiment | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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