Impact of Inflation on Consumer Life Style: Some Empirical Results on the Money Illusion and Consumer Purchasing Behaviour

Investigates whether consumers are subject to the money illusion during a period of accelerated inflation. Looks at how consumers adjust their habits and purchasing behaviour in response to perceived price rises. Presents evidence from a survey carried out in the USA and Germany into differences between national reactions to economic changes. Reveals that consumers are generally not well informed about price indices.

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Year of publication:	1979
Authors:	Poser, Günter ; Shipchandler, Zoher E.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 3, p. 103-112
Publisher:	MCB UP Ltd
Subject:	Consumer behaviour \| Economic conditions \| Inflation \| Purchasing \| USA \| Germany

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004933 [DOI]
Source:	Other ZBW resources

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