Impact of live chat on purchase in electronic markets : the moderating role of information cues
Xue (Jane) Tan, Youwei Wang, Yong Tan
| Year of publication: |
2019
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|---|---|
| Authors: | Tan, Xue ; Wang, Youwei ; Tan, Yong |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 4, p. 1248-1271
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| Subject: | live chat | reputation systems | feedback score | sales volume | online word-of-mouth | e-commerce | electronic market | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Reputation | Social Web | Social web | Online-Marketing | Internet marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0861 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153335