Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Wei Gu, Xiaoting Luan, Yanan Song, Jennifer Shang
| Year of publication: |
2022
|
|---|---|
| Authors: | Gu, Wei ; Luan, Xiaoting ; Song, Yanan ; Shang, Jennifer |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 299.2022, 2 (1.6.), p. 621-630
|
| Subject: | Loyalty program | Newsvendor | OR in marketing | Reward investment | Strategic customer | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Unternehmenserfolg | Firm performance | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.09.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207149