Impact of marketing effectiveness and capabilities, and export market orientation on export performance : evidence from Turkey
Aydin Kayabasi and Thandiwe Mtetwa
| Year of publication: |
2016
|
|---|---|
| Authors: | Kayabasi, Aydin ; Mtetwa, Thandiwe |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 28.2016, 5, p. 532-559
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| Subject: | Export market orientation | Export performance | Marketing capabilities | Marketing effectiveness | Türkei | Turkey | Internationales Marketing | International marketing | Export | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Internationaler Markt | International market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-11-2014-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588547