Impact of marketing on the lifecycle of small businesses in Russia.

Current economic crisis adversely affects small businesses. Such influence prevents creation of new companies and increases the quantity of companies, which wind up their operations. Winding-up of small businesses is often explained by insufficient "entrepreneurship talent" of their owners. At the same time, marketing (as a research and practical field) is seen only as a supplement to business. However, marketing is not just a functional component of the business; it is also the basis of its organization and philosophy. This article describes the influence of marketing on small businesses, researching the hypothesis of a link between the stages of the lifecycle of small businesses and certain components of marketing.