Impact of mass customization on cost and flexiblity performances : the role of social capital
Frank Wiengarten, Prakash J. Singh, Brian Fynes, Ali Nazarpour
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Wiengarten, Frank ; Singh, Prakash J. ; Fynes, Brian ; Nazarpour, Ali |
| Published in: |
Operations management research : OMR ; advancing practice through theory. - New York, NY : Springer, ISSN 1936-9743, ZDB-ID 2424183-0. - Vol. 10.2017, 3/4, p. 137-147
|
| Subject: | Mass customization | Competitive strategy | Operational performance | Social capital | Sozialkapital | Mass Customization | Wettbewerbsstrategie | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12063-017-0127-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919055