Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Sonja Gensler; Peter Leeflang; Bernd Skiera
| Year of publication: |
2012
|
|---|---|
| Authors: | Gensler, Sonja ; Leeflang, Peter ; Skiera, Bernd |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 2, p. 192-201
|
| Subject: | Online-Handel | Online retailing | Privatkundengeschäft | Personal banking | Kundenwert | Customer value | Rentabilität | Profitability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569975