Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection
| Year of publication: |
2012
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|---|---|
| Authors: | Gensler, Sonja ; Leeflang, Peter ; Skiera, Bernd |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 2, p. 192-202
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