Impact of online financial advertisements on Indian consumer's attitude : moderating effect of perceived product innovativeness
Pallavi Dogra, Rishi Raj Sharma, Arun Kaushalm
| Year of publication: |
2020
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|---|---|
| Authors: | Dogra, Pallavi ; Sharma, Rishi R. ; Kaushalm, Arun |
| Published in: |
Finance India : the quarterly journal of Indian Institute of Finance. - Greater Noida, UP : [Verlag nicht ermittelbar], ISSN 0970-3772, ZDB-ID 1130817-5. - Vol. 34.2020, 2, p. 835-860
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| Subject: | Online-Marketing | Internet marketing | Finanzdienstleistung | Financial services | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012792253