Impact of online review grouping on consumers' system usage behavior : a sytstem restrictiveness perspective
Jia Li, Xinmiao Li, David C. Yen, Pengzhu Zhang
Year of publication: |
October-December 2016
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Authors: | Li, Jia ; Li, Xinmiao ; Yen, David C. ; Zhang, Pengzhu |
Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 24.2016, 4, p. 45-66
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Subject: | Electronic Commerce | Interative Decision Aids | Message Grouping Online Review | System Restrictiveness | System Usage | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing |
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