Impact of perceived brand authenticity on consumer behavior : an evidence from generation Y in Asian perspective
Asif Ali Safeer and Yuanqiong He, Yuanyuan Lin, Muhammad Abrar and Zubair Nawaz
| Year of publication: |
2023
|
|---|---|
| Authors: | Safeer, Asif Ali ; He, Yuanqiong ; Lin, Yuanyuan ; Abrar, Muhammad ; Nawaz, Zubair |
| Subject: | Attribution theory | Brand love | Global brands | Millennials behavior | Perceived brand authenticity | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Altersgruppe | Age group | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-09-2020-1128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333517