Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention
Year of publication: |
2023
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Authors: | Huang, Songshan ; Wang, Xuequn ; Qu, Hua |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 7, p. 893-916
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Subject: | Corporate social responsibility | cue utilization theory | peer-to-peer accommodation platform | privacy risk | repurchase intention | switching intention | trust | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
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