Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ahmed Rageh Ismail, Beng Nguyen, T.C. Melewar
| Year of publication: |
2018
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|---|---|
| Authors: | Ismail, Ahmed Rageh ; Bang, Nguyen ; Melewar, T. C. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 3, p. 233-254
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| Subject: | perceived social media marketing activities | brand loyalty | brand consciousness | value consciousness | materialism and conspicious consumption | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Markenimage | Brand image | Markenartikel | Brand | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918361