Impact of perceived value on intention to use voice assistants : the moderating effects of personal innovativeness and experience
Sebastian Molinillo, Francisco Rejón-Guardia, Rafael Anaya-Sánchez, Francisco Liébana-Cabanillas
| Year of publication: |
2023
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|---|---|
| Authors: | Molinillo, Sebastian ; Rejón-Guardia, Francisco ; Anaya-Sánchez, Rafael ; Liébana-Cabanillas, Francisco |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 11, p. 2272-2290
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| Subject: | artificial intelligence | consumer behavior | continuance intention to use | experience | innovativeness | perceived value | smart speaker | voice assistant | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Innovationsakzeptanz | Innovation adoption | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21887 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432398