Impact of perceived value on the online purchase intention of base of the pyramid consumers
Abhinav Srivastava, Srabanti Mukherjee, Biplab Datta, Amit Shankar
| Year of publication: |
2023
|
|---|---|
| Authors: | Srivastava, Abhinav ; Mukherjee, Srabanti ; Datta, Biplab ; Shankar, Amit |
| Subject: | BOP | online shopping | perceived benefits | perceived sacrifices | perceived value | value-based adoption model | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12907 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325941