Impact of perceived value on the online purchase intention of base of the pyramid consumers
Year of publication: |
2023
|
---|---|
Authors: | Srivastava, Abhinav ; Mukherjee, Srabanti ; Datta, Biplab ; Shankar, Amit |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1291-1314
|
Subject: | BOP | online shopping | perceived benefits | perceived sacrifices | perceived value | value-based adoption model | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction |
-
Molinillo, Sebastian, (2021)
-
Kibos, Kiprop Eric, (2020)
-
Perceived value of online customization experience in China : concept, measurement, and consequences
Wan, Xiaoyu, (2017)
- More ...
-
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti, (2022)
-
Exploring mobile banking service quality : a qualitative approach
Shankar, Amit, (2020)
-
Srivastava, Abhinav, (2020)
- More ...