Impact of positioning strategies on service firm performance
| Year of publication: |
2012
|
|---|---|
| Authors: | Blankson, Charles ; Crawford, John C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 3, p. 311-317
|