Impact of preciseness of price presentation on the magnitude of compromise and decoy effects
Yuanyuan (Gina) Cui, Seongseop (Sam) Kim, Jungkeun Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Cui, Yuanyuan ; Kim, Seongseop ; Kim, Jungkeun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 641-652
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| Subject: | Compromise effect | Decoy effect | Lay rationalism | Price | Price preciseness | Time pressure | Experiment | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.10.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581647