Impact of product packaging on consumer buying behavior : a case of Kathmandu Valley
Jenil Khadka
| Year of publication: |
2020
|
|---|---|
| Authors: | Khadka, Jenil |
| Published in: |
Nepalese journal of finance : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2392-4144, ZDB-ID 2982408-4. - Vol. 7.2020, 3, p. 56-66
|
| Subject: | Customer buying behavior | packaging color | packaging material | design of wrapper | innovation | labeling | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Produktgestaltung | Product design | Produktentwicklung | New product development | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014494247