Impact of Product Quality Management on the Growth of Small and Medium Sized Enterprises

It is evident that product quality management leads to the growth of small and medium scale enterprises; this is apparent in the market shares, profitability levels and sustainability of most SMEs that have adopted this concept. Unfortunately, there is little research on this area within the Nigerian business landscape especially in relation to SMEs. This paper contributes to extant literature on product quality management with specific focus on its impact on the growth of small and medium sized enterprises. A review approach was adopted and the findings revealed that the meticulous adoption of product quality management leads to higher competitive advantage. The findings further revealed that such SMEs enjoy sustainability and financial health. Based on these findings, the study recommends the adoption of product quality management to SME managers, the employees SMEs and organizations aspiring to stay ahead of their competitors in this turbulent business environment. Furthermore, organizational managers should incorporate this concept in their policies to ensure a culture of quality in all facets of organizational management