Impact of religiosity on Pakistani youth green purchase intensions and behavior : extending theory of planned behavior
Masoodul Hassan, Zeeshan Mahmood and Infal Khakwani
Year of publication: |
2025
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Authors: | Ul Hassan, Masood ; Zeeshan Mahmood ; Khakwani, Infal |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 16.2025, 1, p. 1-25
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Subject: | Religiosity | Sustainable consumption | Theory of planned behavior | Green purchase intension | Green purchase behavior | Energy-efficient home appliances | Pakistan | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Öko-Produkt | Sustainable product | Religion | Umweltbewusstsein | Environmental consciousness | Umweltzeichen | Eco-label | Energieeinsparung | Energy conservation |
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