Impact of retail branding on consumer buyer behaviour : a case of retail outlets in Botswana
Chux Gervase Iwu, Olumide Olasimbo Jaiyeoba, Sebopiwa Walter Thamage, Frederick Opeda
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Iwu, Chux Gervase ; Jaiyeoba, Olumide Olasimbo ; Thamage, Sebopiwa Walter ; Opeda, Frederick |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 12.2017, 1, p. 141-161
|
| Subject: | Consumer retail branding | mall personality | Product and service quality | Shopping value | purchase intentions and Botswana | Botsuana | Botswana | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Einkaufszentrum | Shopping center | Ladengeschäft | Retail outlet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011724431