Impact of sales call adaptiveness and customer willingness on sales call length : a cross-country study of India, China, Korea, and Philippines
Joseph A. Sy-Changco, Ramendra Singh, Rizalito L. Gregorio, Pierre-Xiao Lu, and Geon-Cheol Shin
| Year of publication: |
2016
|
|---|---|
| Authors: | Sy-Changco, Joseph A. ; Singh, Ramendra ; Gregorio, Rizalito L. ; Lu, Xiao ; Shin, Geon-Cheol |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 128-138
|
| Subject: | Customer | customer willingness | emerging markets | salesperson adaptiveness | sales call length | Verkaufspersonal | Salespeople | China | Beziehungsmarketing | Relationship marketing | Indien | India | Südkorea | South Korea | Schwellenländer | Emerging economies | Philippinen | Philippines | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2016.1171940 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654351