Impact of service co-creation on performance of firms : the mediating role of market oriented strategies
Rajeev Verma; Rajagopal and Pável Reyes Mercado
| Year of publication: |
2013
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|---|---|
| Authors: | Verma, Rajeev ; Rajagopal ; Mercado, Pável Reyes |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 21864925. - Vol. 15.2013, 4, p. 449-466
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184354