Impact of service quality, corporate image and customer satisfaction towards customers' perceived value in the banking sector in Pakistan
Hashim Zameer, Anam Tara, Uzma Kausar and Aisha Mohsin
| Year of publication: |
2015
|
|---|---|
| Authors: | Zameer, Hashim ; Tara, Anam ; Kausar, Uzma ; Mohsin, Aisha |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 4, p. 442-456
|
| Subject: | Pakistan | Banking | Corporate image | Service quality | Customer satisfaction | Customer perceived value | Kundenzufriedenheit | Dienstleistungsqualität | Firmenimage | Corporate reputation | Bank | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384251