Impact of service quality, satisfaction and corporate image on loyalty : a study of a publicly traded for-profit university
Lorena Silva Arrivabene, Paulo Roberto da Costa Vieira, and Cecília Lima de Queirós Mattoso
| Year of publication: |
2019
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|---|---|
| Authors: | Arrivabene, Lorena Silva ; Vieira, Paulo Roberto da Costa ; Mattoso, Cecília |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 40.2019, 3, p. 189-205
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| Subject: | loyalty | satisfaction | Service quality | university image | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Hochschule | Higher education institution | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2019.1630174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179174