Impact of Social Media Publicity on Buying Behaviour with Special Reference to SDM College (Autonomous) Ujire

Social media has undergone a series of change. Since many people of same age group, same profiles get connected together, publicity of products become easier. Moreover buying experience can be truly shared, rated and recommended to the right age group people. Publicity made through social media will have wider impact and most of them will never hesitate to go for the same. Most of the customer even recommends the best place or the site for making purchases. Even best offers, best day to purchase, best product can be easily come across when students get closely connected with social media. This paper is consolidated of both Primary and Secondary data. Primary data is collected from students who are pursuing final year degree age group between19-22 and above years through questionnaires. Secondary data was collected through internet, journals and business magazines. This survey study was conducted in November 2017. It is very essential to know what makes students go for same products or services. An in depth investigation on the same is felt essential. This study focuses on the same