Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Smita Sharma, Asad Rehman
| Year of publication: |
2017
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|---|---|
| Authors: | Sahrma, Smita ; Rehman, Asad |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 2, p. 93-115
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| Subject: | social networking sites | social relationships | electronic word of mouth communication | consumer engagement | marketing communication | Virales Marketing | Viral marketing | Social Web | Social web | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Indien | India | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011796485