Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
Priyanka Chaddha and Dr. Bhawna Agarwal
| Year of publication: |
2019
|
|---|---|
| Authors: | Chaddha, Priyanka ; Agarwal, Bhawna |
| Published in: |
Asian African journal of economics and econometrics. - New Delhi : Serials Publ., ISSN 0972-3986, ZDB-ID 2471806-3. - Vol. 19.2019, 2, p. 217-229
|
| Subject: | Source Credibility | Celebrity Endorsement | Indian Banking Sector | PurchaseIntentions | TEARS model | Celebrity-Werbung | Celebrity endorsement | Indien | India | Bank | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012427533