Impact of sponsorship terminations on sponsor's brand : empirical findings and management implications
Felix Salzer and Manfred Bruhn
| Year of publication: |
2024
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|---|---|
| Authors: | Salzer, Felix ; Bruhn, Manfred |
| Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 78.2024, 4, p. 314-331
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| Subject: | termination management | relationship ending | termination of sponsorships | marketing communication | Sponsor | Sponsoring | Sponsorship | corporate communication | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165333