Impact of store atmospherics on customer behavior : influence of response moderators
Hari Govind Mishra; Piyush Kumar Sinha; Surabhi Khoul
| Year of publication: |
2014
|
|---|---|
| Authors: | Mishra, Hari Govind ; Sinha, P. K. ; Khoul, Surabhi |
| Published in: |
Journal of business and management : JBM. - Orange, Calif., ISSN 1535-668X, ZDB-ID 2594739-4. - Vol. 20.2014, 1, p. 45-65
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Einzelhandel | Retail trade | Wahrnehmung | Perception | Emotion | Empirische Methode | Empirical method | Fragebogen | Questionnaire |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481914