Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Gopal Das; Kalyan Kumar Guin; Biplab Datta
| Year of publication: |
2013
|
|---|---|
| Authors: | Das, Gopal ; Guin, Kalyan Kumar ; Datta, Biplab |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 14.2013, 3, p. 471-486
|
| Subject: | Store personality | department retailing | store personality antecedents | India | Einzelhandel | Retail trade | Indien | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Warenhaus | Department store | Markenführung | Brand management | Ladengestaltung | Store design | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230049