Impact of students' experiences on brand image perception : the case of Vietnamese higher education
Vo Thi Ngoc Thuy, Hoang Doan Phuong Thao
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Vo Thi Ngoc Thuy ; Hoang Doan Phuong Thao |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 14.2017, 2, p. 217-251
|
| Subject: | Higher education | Service experience attributes | Experience duration | Brand image | Causal model | Moderating effect | Markenimage | Studierende | Students | Hochschule | Higher education institution | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Vietnam | Viet Nam | Studium | University education | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-016-0171-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011916386