Impact of the internet on consumers

The main purpose of this study is to show the current opportunities, prospects and the impact of the Internet on the consumer. This will be achieved by comparing the behaviour of the British consumer and the Romanian consumer and the changes that appeared under the influence of the Internet. Among the actions undertaken by the Internet marketing, which deals with the promotion of products at a certain price, a concept that has become significant in recent years, there is the placement of products, namely the distribution of products, which led to an increased number of online shoppers. Our country borrowed this attitude from the developed countries in Europe. To identify all the aspects of online shopping needs and their impact on the consumer, it is necessary to analyze the trends and online factors influencing the consumer’s behaviour. The findings of the study also suggest how companies can engage in e-marketing based on consumers’ behaviour.