Impact of various structural attributes on B2B sustainability positioning
Divya Gogia, Sandeep Kumar Gupta and Priya Rathi
| Year of publication: |
2024
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|---|---|
| Authors: | Gogia, Divya ; Gupta, Sandeep Kumar ; Rathi, Priya |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 2, p. 388-406
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| Subject: | External assurance | Environmental consciousness | B2B sustainability positioning | Internal assurance | Sustainable engagement | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Lieferantenmanagement | Supplier relationship management | Umweltbewusstsein | B-to-B-Marketing | Business-to-business marketing | Öko-Produkt | Sustainable product | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2023-0066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473063