Impact of video product presentation and scarcity claim on mobile-based impulse buying
Priyanka Gupta, Sanjeev Prashar, Chandan Parsad and Tata Sai Vijay
| Year of publication: |
2023
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|---|---|
| Authors: | Gupta, Priyanka ; Prashar, Sanjeev ; Parsad, Chandan ; Tata, Sai Vijay |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 4, p. 577-601
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| Subject: | effort expectancy | impulse buying behaviors | Mobile shopping app | scarcity claim | video product presentation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2023.2238716 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369368