Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Yupeng Mou, Jiao Fan, Zhihua Ding and Inayat Khan
| Year of publication: |
2024
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|---|---|
| Authors: | Mou, Yupeng ; Fan, Jiao ; Ding, Zhihua ; Khan, Inayat |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 1, p. 26-47
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| Subject: | Authenticity perception | Cross-sensory compensation | Customer experience | Social interaction | Virtual tourism | VR immersion | Soziale Beziehungen | Social relations | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2022-0920 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486651