Impact of voluntary product recalls on utilitarian and hedonic attitudes : is it the same for all brands?
Francesca Magno, Fabio Cassia and Marta Ugolini
| Year of publication: |
Februar 2017
|
|---|---|
| Authors: | Magno, Francesca ; Cassia, Fabio ; Ugolini, Marta |
| Published in: |
Australian journal of management. - Los Angeles, Calif. [u.a.] : Sage, ISSN 0312-8962, ZDB-ID 609380-2. - Vol. 42.2017, 1, p. 161-174
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| Subject: | Brand attitude | brand crisis | brand familiarity | consumer safety | product crisis | product recall | Produkthaftung | Product liability | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Produktsicherheit | Product safety | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0312896215599812 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774116