An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales management"
Kristian Möller; Petri Parvinen
| Year of publication: |
2015
|
|---|---|
| Authors: | Möller, K. E. Kristian ; Parvinen, Petri |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 3-11
|
| Subject: | Marketing management | Marketing implementation | Business marketing | Sales management | Strategic marketing | B-to-B-Marketing | Business-to-business marketing | Marketing | Marketingmanagement | Verkauf | Selling | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management | Marktforschung | Market research | Einführung | Implementation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530588