The impact of switching costs upon the service quality-perceived value-customer satisfaction-service loyalty chain : a study in the context of cellular services in India
Manoj Edward; Babu P. George; Sudipta Kiran Sarkar
| Year of publication: |
2010
|
|---|---|
| Authors: | Edward, Manoj ; George, Babu P. ; Sarkar, Sudipta Kiran |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 31.2010, 2, p. 151-173
|
| Subject: | Telekommunikationssektor | Telecommunications industry | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Wechselverhalten | Switching behaviour | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960083