The Impact of Switching Costs Upon the Service Quality-Perceived Value-Customer Satisfaction-Service Loyalty Chain: A Study in the Context of Cellular Services in India
| Year of publication: |
2010
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|---|---|
| Authors: | Edward, Manoj ; George, Babu ; Sarkar, Sudipta Kiran |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 31.2010, 2, p. 151-174
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