Impact of virtual reality experiences on destination image and visit intentions : the moderating effects of immersion, destination familiarity and sickness
Year of publication: |
2024
|
---|---|
Authors: | Anaya-Sánchez, Rafael ; Rejón-Guardia, Francisco ; Molinillo, Sebastian |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 11, p. 3607-3627
|
Subject: | Customer experience | Destination image | Familiarity | Google Earth | Immersive technology | Sense of presence | Sickness | Tourism destination | Virtual reality | Visit intentions | Virtuelle Realität | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusregion | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Kundenzufriedenheit | Customer satisfaction |
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