Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Luciana Brandão Ferreira, Janaina de Moura Engracia Giraldi, Vish Maheshwari and Jorge Henrique Caldeira de Oliveira
| Year of publication: |
2022
|
|---|---|
| Authors: | Ferreira, Luciana Brandão ; Giraldi, Janaina de Moura Engracia ; Maheshwari, Vish ; Oliveira, Jorge Henrique Caldeira de |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 13.2022, 4, p. 486-505
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| Subject: | Brazil | Country destination branding | Customer-based brand equity | Rio 2016 Olympic Games | Sport mega-event host city | Tourist destination image | Sportveranstaltung | Sport event | Destinationsmanagement | Destination management | Markenimage | Brand image | Markenführung | Brand management | Brasilien | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Stadtmarketing | City marketing | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-10-2021-0080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013375102