Impacts of consumer regrets on product demos and pricing strategy in new product release
Guoquan Zhang, Qi Lv, Jennifer Shang
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Guoquan ; Lv, Qi ; Shang, Jennifer |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 1, p. 512-538
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| Subject: | Innovation | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443290